The skin is the largest organ of our body that shows some amazing qualities. This advertising campaign of the sunscreen brand Hawaiian Tropic enhances surprising data on the skin generating thereby an emotional emphasis for its care. One of the advertising pieces, specially adapted for magazines, approaches the habit of turning pages with fingertip placing a fingerprint on the lower right corner in order to draw attention to another surprising fact about our skin. A communication campaign that focuses on the reciprocal link between ourselves and our skin, concluding that the use of the advertised product is at least an obligation and a form of appreciation: "You owe it [to your skin]”.

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