In order to increase customer loyalty for the Shopping Center León Plaza in social media, we created a contest during the Christmas campaign: "Intone a different Christmas" inviting our fans to invent their own version of existing carlos. The post with the most amount of likes won a Premium Spotify account during one year. To communicate the contest we created funny graphic games of the most known Spanish carols.

AWARDS: Nominated in Social Media Strategy in the INSPIRA Awards 2015 (Advertising Awards of Castilla y León)
ART DIRECTION AND CREATIVE TEAM: Laura Asensio, Natalia Weber Antón – AGENCY: YRG Comunicación y Emociones

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